The ASA is the uk’s regulator of advertising everything to do with media. We work to make sure the ads are legitimate and fit the quieter of the CAP code.
The ASA s not responsible for writing the codes, The CAP(Committee of advertising practice) and BCAP (the Broadcast Committee of Advertising Practice) are the company’s that write the codes.
BCAP is responsible for writing and maintaining the UK code of broadcast Advertising.
CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, sales promotions and direct marketing. Non broadcast manes ads in media such as cinema, press, posters and online.
Some good answers so far. Check your spelling and try to find out what kind of adverts the ASA will also be regulating after March 2011.
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